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Writer's pictureNabeel Ansar

How to write a Product 1-Pager

Product one pager is a document that sets the tone for a product or major feature, it can

build the momentum for the initiative.

I consider it as a reference point when the gist of the feature or a product is diverted and also even when attention is shifted to delivery.

Below is the template which I used for my products/features,


[Initiative Title]


Description: What is it?

...


Problem: What problem is this solving?

...


Why: How do we know this is a real problem and worth solving?


Success: How do we know if we’ve solved this problem?

...


Audience: Who are we building for?

...


What: Roughly, what does this look like in the product?

...


How: What is the experiment plan?

...


When: When does it ship and what are the milestones?


That is it for this article. I hope you found this article useful, if you need any help or got any feedback for me please email me at info@nabeelansar.com


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👋 Thanks for reading, See you next time




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