Minimum Lovable Product (MLP) vs. Minimum Viable Product (MVP)

MLP thinking builds upon the concept of the MVP, which aims to create the most basic version of a product with just enough features to be usable. As noted above, the goal of an MLP is to think about the Complete Product Experience (CPE) and strive to achieve lovability as your product matures. The goal of an MVP is to get an offering to market quickly and cheaply so the team can establish business viability, learn about the target market, and then improve the product over time.

Lets looks at the differences between the MLP and MVP:

MLP	MVP
Goal is to disrupt	​Goal is to increment
Problem can be understood	​Problem cannot be understood
Market can be analyzed	Market cannot be analyzed
​Customers know what they want	Customers do not know what they want
Many product alternatives exist	Few product alternatives exist
Make architecture decisions because technology is sufficiently stable	Avoid architecture decisions because technology is unpredictable
Dedicated effort to the opportunity	Lean effort because success is unlikely
Focus	Pivot
​Customers love your product	Customers tolerate your product

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